The Genius that is the FedEx Logo
Now have you ever looked at their name? It’s basically just Letters in Orange and Purple, normally, right? Wrong. Their name actually holds a very solid icon that describes the nature of their business – an arrow that suggests progress by pointing further left. Do you see it? If you still don’t know, look between the “E” and the “x”. Yeah that’s how freakin awesome this logo is, which is why I consider it one of my favorite logos out there from which I draw inspiration from in making logos.
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