The Genius that is the FedEx Logo

Posted on February 2, 2011 by

I am pretty sure everybody’s aware who and what FedEx is. FedEx (Federal Express) is one of the world’s leading and best forwarding services, right?

Now have you ever looked at their name? It’s basically just Letters in Orange and Purple, normally, right? Wrong. Their name actually holds a very solid icon that describes the nature of their business – an arrow that suggests progress by pointing further left. Do you see it? If you still don’t know, look between the “E” and the “x”. Yeah that’s how freakin awesome this logo is, which is why I consider it one of my favorite logos out there from which I draw inspiration from in making logos.

Get inspiration. Design wonders. Make a mark! Be unique! Establish yourself.

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